![]() ![]() While waiting to decorate our new merch, the Pop-Tarts team provided us with hats and a tote which held a water bottle, an actual lemonade with the Lyrical Lemonade logo, and some really cool stickers. Music from some of Lyrical Lemonade's Cole Bennett's biggest projects with artists, like JUICE WRLD, Post Malone, Cardi B, and Eminem, was playing and it was setting the vibes just right for frosting. Pop-Tarts is trying to round out its pitch to crucial Gen Z consumers through the partnership with Lyrical Lemonade, a collaborative first for the Kellogg brand. We were first directed to the “frosting room” where we designed hats, shoes, and bags with Lyrical Lemonade stickers and patches. This box was truly eyecatching and is the largest Pop-Tarts box ever made. In the center of the venue, there was the huge limited edition Lyrical Lemonade x Pop-Tarts box. ![]() These included photos of the iconic lemon that Lyrical Lemonade is known for. When we entered the venue, we were greeted by Pop-Tarts employees and an array of art and prints created by Lyrical Lemonade fans. The event was already off to such an amazing start before we even got to try out everything they had to offer. ![]() Before we even walked in we were able to get photos with Storm Ried, a famous actress known for her role in Euphoria and other famous movies. While walking down Melrose we were able to see the decorated building and fans waiting to get in. The building in which the event was held was immediately eye-catching with bright blue and yellow pop art and the Lyrical Lemonade lemon head icon to represent the collaboration. August 24, 2021, 7:43 PM Last Friday, the Pop-Tarts teamed up with Lyrical Lemonade to present their first-ever limited edition box- Pop-Tarts x Lyrical Lemonade Lemon Creme Pie. ![]()
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